Last night’s Apple event was bizarre — I had been anticipating this show for a while, mostly looking forward to being able to stop telling people not to buy a Mac, because everything was so outdated. But, even though what I saw was interesting, it really feels like Apple has lost its way.
It’s strange — there’s nothing actually wrong with what Apple announced: USB-C on the Mac is great, a thinner, more powerful machine is intriguing and, while it’s too early to say, the Touch Bar could possibly be a gimmick, but it could be useful for helping people discover what shortcuts exist as they use the computer.
The thing is, I can’t figure out who this is for other than those who are on really old machines. Myself, and everyone else, seems to be wondering what, exactly, is the selling point of this upgrade.