We have Facebook and Twitter and Instagram and Pinterest and who knows how many other forms of social media out there. We have places to post birthday pictures, sell an old television, rant about political figures, and share our favorite recipes. Some of us are nearly burnt out on social media. So why do we need one more social media? Why do we need one more app on our phones to check everyday? Is LinkedIn really necessary?
These were the questions I had when I attended a workshop on using LinkedIn, led by Rick Curry, Director of Business Development for Addison Clark Online, Social Selling Coach, and LinkedIn Trainer. During the seminar, Rick took participants through an understanding of current day sales strategies, helping participants understand how drastically the sales landscape has changed in recent years and the power of social selling.
Rick Curry, Social Selling Coach and LinkedIn Trainer
LinkedIn provides a variety of benefits in helping you and your business to utilize your existing relationships in your sales. Describing LinkedIn as “Facebook with Ties,” Rick explained in the workshop how, coupled with other means of networking, LinkedIn allows you to optimize your existing business connections to forge new connections and relationships. LinkedIn provides a forum in which you can establish your brand and create an online presence that provides valuable reinforcement to your business reputation. He also takes participants through an understanding of the dos and don’ts on LinkedIn, such as “don’t try and ‘connect’ with someone on LinkedIn until you have an existing relationship with them.”
Want to learn more about LinkedIn and the concept of Social Selling? Check our Rick’s profile on LinkedIn at https://www.linkedin.com/in/rickjcurry and his LinkedIn group, RVA Social Selling Systems. Rick is here in the Richmond area and provides corporate and group training in Social Selling and Using LinkedIn. Do not miss out on the opportunity to use the powerful tool that is LinkedIn in boosting your business’s sales and reputation.
Brad Robins
Business Development
Epsilon Systems Consultants